I’m somewhat of a mix between a girly girl and a tom boy. I like video games, I like comic books (I’m more of a DC fan than a Marvel fan), I like watching the fast and furious movies. But I’m a chick. I like pedicures, I like bikinis, and I LOVE shoes.
Since becoming vegan, I’ve started changing my views on “stuff”. I want to know where my stuff comes from. Who profits from it? Who made it? A big corporation? How do they treat their employees? How do they source their materials? Why is the cost so little, or so much? I used to be a bargain shopper, almost believing that the world owed me money and I should have to pay the least amount for what I needed or wanted. Coupons were my friend. Veganism has opened me up to the world in the sense that I can’t just love for myself, things that I do effect others. Every time I make a purchase I am making a conscious decision to help or harm. Sure I could buy cheaper shampoo, but then I am essentially saying “I’m okay with testing on animals if it means I pay less for hair products”. I could buy my shoes at Payless, but I am telling companies that I’m okay with them underpaying their workers, polluting the earth, and using animals as shoe fabric. I am voting with my dollars and saying “no more!”. I believe in small businesses. I believe in animal liberation. I believe in fair compensation for workers. And I will not support the pollution of the earth.
I share my beliefs with a small shoe company called Nicora Johns. A small American shoe company based out of California. They make eco friendly, hand made, vegan shoes. And holy crap they are so comfortable and cute! My husband and I both own pairs. My husband had no dress shoes other than his military issued ones, of which he is not a fan. I ordered a pair of Leroy’s from Nicora Johns, and he really likes them. But me, I LOVE my Sally’s. They are the most comfortable pair of shoes I own, and they go with everything. You can tell that they put their heart and soul into the design and making of all of their shoes, the materials and high quality and the soles have that perfect balance of softness and stability. You can walk anywhere in them for hours and never feel uncomfortable.
Nicora johns is able to do custom designs for whatever you like. They make flats, sandals, and boots. They have both men and women’s shoes. Your order comes with a photo of a Nicora Johns shoe maker and instructions on proper care of your shoes (Eat your heart out, Nike!).
You have a choice when you make purchases. Vote with your dollars. And as far as my shoe vote goes, I vote for Nicora Johns.
Their message – “Our goal is to bring *you* quality handmade shoes while bringing jobs back to the United States through environmentally-sound production and affordable pricing.”
You can also follow them on Instagram and Twitter!
I hope you’ll check out Nicora johns, and I hope you’ll start researching the shoe industry. The best consumers are the ones who do their research.